Data Privacy Policy

Data Privacy Policy

Responsibility within the meaning of the Swiss Data Protection Act and the EU General Data Protection Regulation (GDPR) lies with:

Feuerring GmbH
Tieftalweg 3
6405 Immensee
Managing directors: Andreas Reichlin, Beate Hoyer

Your rights as a data subject

You can exercise the following rights at any time, provided all the legal requirements are met, by contacting our data protection officer at the stated address:

Right of access to personal data concerning you (Article 15 GDPR)
You have the right to obtain from the controller confirmation as to whether or not personal data concerning you is being processed. You, therefore, have the opportunity to check what personal data concerning you we process and whether it is processed in accordance with the applicable data protection policy.

Rectification of inaccurate personal data (Article 16 GDPR)
You have the right to obtain from the controller the rectification of inaccurate or incomplete personal data concerning you and to be informed of such rectification. In this case, we shall also inform the recipients of the data concerned about any adjustments we have made, unless this is impossible or involves disproportionate effort. 

Right to erasure of personal data concerning you (Article 17 GDRP)
You have the right, under certain circumstances, to obtain from the controller the erasure of personal data concerning you. In an individual case, particularly if the retention of personal data is laid down by law, the right to erasure may be excluded. In this case, the data may be blocked instead of erased if the relevant conditions are met. 

Right to restriction of processing if we are not yet allowed to erase your data due to compliance with legal obligations (Article 18 GDPR)
You have the right to obtain from the controller the restriction of processing of personal data concerning you. 

Right to object to the processing of personal data concerning you (Article 21 GDPR)
You have the right to object to the processing of personal data concerning you, particularly where personal data is processed for direct marketing purposes (e.g. marketing e-mails).  

Right to data portability if data processing is based on your consent or a contract concluded with us (Article 20 GDPR)
You have the right to receive the personal data concerning you, which you have provided to us, free of charge in a structured, commonly used and readable format

If you have given us your consent, you can revoke it at any time with effect for the future.
You always have the right to withdraw a given consent at any time. However, the withdrawal of your consent shall not affect the lawfulness of processing based on consent before its withdrawal. 

You have the right to lodge a complaint with a supervisory authority, e.g. the competent supervisory authority of the federal state of your domicile or the supervisory authority responsible for us as the responsible body.

A list of supervisory authorities with their respective addresses can be found at:

Swiss Federal Data Protection and Information Commissioner (FDPIC):




Collection of general information when visiting our website
Type and purpose of processing

When you access our website, i.e. if you do not register or submit information, information of a general nature will be collected automatically. This information (server log files) includes:
IP address of the requesting computer;
Date and time of access;
Name and URL of the file accessed;
Website from which access was made, if applicable, with the search term used;
Operating system of your computer and the browser you are using (including type, version and language setting);
Type of device in case of access by mobile phones;
City or region from where access occurred; and
Name of your Internet access provider.

It is processed, in particular, for the following purposes:

Ensuring unproblematic website connection, 
Ensuring trouble-free use of our website,
Evaluating system security and stability, as well as additional administrative purposes.

We do not usually use your data to draw conclusions about you personally. Information of this kind may be statistically evaluated by us in order to optimise our website performance and the technology upon which it is based.

In the event of an attack on the network infrastructure of the website or the suspicion of other unauthorised or abusive website use, the IP address and other data will be evaluated for the purpose of clarification and defence and, if necessary, used in the context of criminal proceedings for identification and civil and criminal action against the user(s) concerned.

Legal basis
The aforesaid purposes include our legitimate interest in, and thus the legal basis for, data processing within the meaning of Article 6 (1f) GDPR.

For the operation of our website, we utilise the services of our hosting provider Hostpoint AG, Neue Jonastrasse 60, 8640 Rapperswil-Jona, Switzerland (Hostpoint). Your data may, therefore, be stored in a Hostpoint database, thereby providing Hostpoint access to your data. Find further information on data processing in conjunction with Hostpoint here. Hostpoint might want to use some of this data for their own purposes (e.g. for statistical analyses for product optimisation). Hostpoint is fully responsible for data processing and must, therefore, ensure strict compliance with relevant data protection acts when processing this data.

Storage period
The data will be erased as soon as it is no longer required for the reason it was collected. This is generally the case for data that is used to make the websites available once the respective session has ended.

Mandatory or required provision
The provision of the aforesaid personal data is neither legally nor contractually required. Without the IP address, however, the service and functionality of our website are not guaranteed. In addition, individual services may be unavailable or limited. For this reason, an objection is excluded.

Cookies are information files that your web browser stores on the hard drive or memory of your computer when you visit our website. Cookies are assigned identification numbers that identify your browser and allow the information contained in the cookie to be read. 

Cookies help, among other things, to make access to our website easier, more pleasant and more meaningful. We use cookies for various purposes that are required for your desired use of our website, i.e. that are "technically necessary". For example, we use cookies to identify you as a registered user after you have logged in without you having to log in again each time you navigate through the various sub-pages. The provision of website elements such as the order function is also based on the use of cookies, which temporarily store your entries when you fill out a form on the website to ensure that you do not have to repeat the entry when you call up another sub-page. Further, cookies also perform other technical functions required for the operation of the website, such as load balancing, i.e. the distribution of the performance load of the website to various web servers to reduce the load on the servers. Cookies are also used for security purposes, e.g. to prevent the unauthorised posting of content. Finally, we also use cookies as part of the design and programming of our website, e.g. to enable the uploading of scripts or codes. 

The legal basis for this data processing is our legitimate interest within the meaning of Article 6 (1f) GDPR in the provision of a user-friendly and contemporary website. 

Most Internet browsers accept cookies automatically. However, when you access our website, we ask for your consent to the cookies we use that are not technically necessary, especially when using third-party cookies for marketing purposes. You can make your desired settings using the corresponding buttons in the cookie banner. Details on the services and data processing associated with the individual cookies can be found within the cookie banner and in the following sections of this data privacy statement.

However, you can possibly also configure your browser so that no cookies are stored on your computer, or a note always appears when you receive a new cookie. Find explanations of how to configure the processing of cookies in selected browsers on the following pages. 

However, disabling cookies may mean that you cannot use all the features of our website.


Orders of the recipe book set «FEUER & RING» and the recipe book «GEMÜSE./VEGETABLES».

Type and purpose of processing
When processing and handling book orders, we need to collect data, e.g. your name, address, e-mail, phone number and details about your Feuerring model.

Legal basis
The processing of data when concluding a contract occurs on the basis of Article 6 (1b) GDPR.

The data recipients may be external service providers (Swiss Post, German Post, Austrian Post, etc.).

Storage period
The data collected is stored in our systems until the statutory retention periods have expired. These are generally six or ten years for reasons of proper accounting and tax law requirements.

Mandatory or required provision
The provision of your personal data is voluntary. Without the provision of your personal data, we are unable to grant you access to our offered contents and services.


Contacting us by e-mail/contact form

Type and purpose of processing
The data you enter will be stored for the purpose of individual communication with you. As such, you will need to provide a valid e-mail address and your name. It is used to assign your enquiry and to ensure a subsequent reply. The provision of any additional data is optional.

Legal basis
The processing of the data entered in the communication occurs on the basis of Article 6 (1f) GDPR (within the scope of a legitimate interest).

The information you provide will be stored for the purpose of processing your enquiry and for any follow-up questions.

If you contact us to request a quote, the information you provide will be used to implement pre-contractual measures (Article 6 (1b) GDPR).

Depending on the subject of the enquiry, the data recipients may be external service providers.

Storage period
Data will be erased as soon as it is no longer required for the purpose of its collection for the enquiry (order, price information, consultation, end of trial grilling, etc.) Where we are in a contractual relationship, we may retain data for the statutory retention periods and will erase your data accordingly after these periods.

Mandatory or required provision
The provision of your personal data is voluntary. However, we can only process your enquiry if you provide us with your name, your e-mail address, the name of your company and the reason for the enquiry.


Newsletter and mass communication

We send newsletters, e-mails and other electronic notifications (hereinafter referred to as «newsletter») only with the consent of the recipients or on the basis of our legitimate interests in direct marketing, if and to the extent permitted by law, e.g. in the case of advertising to existing customers. 

When registering for our newsletters, it is generally sufficient to provide your e-mail address. We might, however, ask you to provide a name (for the purpose of personal contact in the newsletter) or to provide further information if this is necessary for the purposes of the newsletter.

Double opt-in process
Registration to our newsletter is always done through a so-called double opt-in process. This means that after registering, you will receive an e-mail asking you to confirm your registration. This confirmation process helps to prevent someone using someone else's e-mail address to register. Registrations to the newsletter are recorded, thus enabling us to prove that the registration process is in line with the legal requirements set out. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your personal data stored by the mailing service provider are also recorded.

Deletion and restriction of processing
You can cancel receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. There will either be a link to cancel the newsletter at the end of each newsletter or otherwise you can use one of the aforesaid contact options, preferably e-mail, to cancel the newsletter.

Before we delete e-mail addresses, we are entitled to store them for up to three years on the basis of our legitimate interests in order to prove that you previously gave your consent. The processing of this data is limited to the purpose of a possible defence against legal claims. An individual request for deletion is possible at any time, provided you, at the same time, confirm the former existence of consent. In case of obligations to permanently honour objections to the reception of our newsletters, we reserve the right to store the e-mail address for this purpose alone in a «blacklist».

Recording of the registration process is carried out on the basis of our legitimate interests for the purpose of proving that it has been performed properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.

Notes on the legal bases
Consent (Article 6 (1a) GDPR), legitimate interests (Article 6 (1f) GDPR).

If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests in order to prove that it was performed in accordance with the law.

Information about us, our services, actions and offers.

Analysis and measurement of success
The newsletters contain a so-called «web beacon», 1x1 pixel (tracking pixel) or similar technical means, i.e. a pixel-sized file which is downloaded from our server when the newsletter is opened or from the server of a mailing service provider if such a provider is used. Within the scope of this download, technical information, such as information about the browser and your system, as well as your IP address and time of download, are initially collected. 

This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behaviour based on their download locations (which can be determined using the IP address) or access times. The analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavour nor, if used, that of the mailing service provider to monitor individual users. The evaluations enable us much more to recognise the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The evaluation of the newsletter and the measurement of success are carried out, subject to the express consent of the users, on the basis of our legitimate interests for the purposes of the use of a user-friendly and secure newsletter system, which serves both our business interests and meets the expectations of the users.

Separate revocation of the measurement of success is unfortunately not possible; in this case, the entire newsletter subscription must be cancelled or objected to.

Processed types of data
Inventory data (e.g. names, addresses), contact data (e.g. e-mail addresses), meta/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).

Storage location
All the data collected is stored exclusively on servers in Switzerland.

Social media profiles 
We have included links to our profiles in the social networks of the following providers on our website:

  • Meta Platforms Ireland Limited (Instagram), 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, Data privacy notices;
  • Google Ireland Limited (YouTube) Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, Data privacy notices;
  • Vimeo, LLC (Vimeo), 330 W 34th St Fl 5, New York City, New York, 10001, USA, Data privacy notices.

If you click on the social network icons, you will be automatically redirected to our profile on the respective network. This establishes a direct connection between your browser and the server of the respective social network. As a result, the network receives, in particular, the information that you have visited our website with your IP address and clicked on the link. This may also result in data being transferred to servers abroad, e.g. in the USA.

If you click on a link to a network while you are logged into your user account with the network in question, the content of our website may be linked to your profile, thereby allowing the network to assign your visit to our website directly to your account. If you want to prevent this, you should log out before clicking on the relevant links. A connection between your access to our website and your user account takes place in any case if you log in to the respective network after clicking on the link. The respective provider is responsible under data protection law for the associated data processing. Therefore, please note the data protection information on the website of the network.

The legal basis for any data processing attributed to us is our legitimate interest within the meaning of Article 6 (1f) GDPR in the use and advertising of our social media profiles. 

Embedding Vimeo videos

We use Vimeo to embed videos on our website. Vimeo is a video portal of Vimeo, Inc. based in the USA.

Data collection by Vimeo
When you watch a Vimeo video on our website, Vimeo collects various data about you. This includes

  • Your IP address
  • The browser type and operating system version you are using
  • The URL of the website on which you are watching the video
  • The time and date of your visit
  • Your settings for the playback quality
  • Purpose of the data processing

Vimeo uses this data to enable video playback and to analyze how you use the videos. Vimeo may also pass this data on to third parties, e.g. advertising partners.

Legal basis for data processing
Data processing by Vimeo is based on your consent, which you give by using our website.

Your rights
You have the right to withdraw your consent at any time. You can also request information about the data Vimeo has collected about you, as well as the correction, deletion or blocking of your data.

Further information
Further information on data protection at Vimeo can be found in Vimeo's privacy policy:

Prevention of data transmission
You can prevent the transfer of data to Vimeo by activating the "Do Not Track" option in your browser.

SSL encryption

To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.

External service providers used

The following organisations, companies or persons were commissioned by the operator of this website to process data:

Hostpoint AG
Neue Jonastrasse 60
8640 Rapperswil-Jona

Website operation
Abschnitt eins GmbH
Turmstrasse 30
78467 Konstanz

Send-it, kompiuterzeugs gmbh
Gotthardstr 190
6423 Seewen

Post CH AG
Contact Center Post
3030 Bern

DHL Paket GmbH
Sträßchensweg 10
53113 Bonn

Österreichische Post Aktiengesellschaft
Rochusplatz 1
1030 Vienna

Senn Transport AG
Seewernstrasse 203
6423 Seewen

Planzer Transport AG
Seewernstrasse 203
6423 Seewen SZ

Streck Transport AG
Industriestrasse 30
4313 Möhlin

Müller-Gysin AG
Basel Barcelona-Strasse 8
Postfach 724
4142 Münchenstein

SAP Schweiz AG
Althardstrasse 80
8105 Regensdorf

Represented by:
ANG Schweiz AG
Riedthofstrasse 1
8105 Regensdorf

Legal basis
The legal basis for these transfers is the necessity for the fulfilment of a contract within the meaning of Article 6 (1b) GDPR and our legitimate interest within the meaning of Article 6 (1f) GDPR.

Your data will also be transferred if this is necessary to fulfil the contractual relationship, e.g. to transport companies or providers of other services. The legal basis for these transfers is the necessity for the fulfilment of a contract within the meaning of Article 6 (1b) GDPR. The third-party service providers are responsible for this data processing within the meaning of the data protection act and not us. It is the responsibility of these third-party service providers to inform you about their own data processing – beyond the transfer of data for the provision of services – and to comply with data protection acts. 

Moreover, your data may be transferred, in particular, to authorities, legal advisers or debt collection agencies if we are legally obliged to do so or if this is required to protect our rights, especially to enforce claims arising from the relationship with you. Data may also be disclosed if another company intends to acquire our company or parts thereof and such disclosure is required to carry out a due diligence review or to complete the transaction. 

The legal basis for this data processing is our legitimate interest, within the meaning of Article 6 (1f) GDPR, in the protection of our rights and compliance with our obligations or the sale of our company or parts thereof.

Transfer of personal data to other countries
We are entitled to transfer your personal data to third parties in other countries should this be necessary for data processing as stipulated in this data privacy statement. The countries to which data is transferred include those that the Swiss Federal Council and the EU Commission have decided have an adequate level of data protection (e.g. the member states of the EEA or, from the point of view of the EU, Switzerland), but also countries (e.g the USA) whose level of data protection is not considered adequate. If the country in question lacks an appropriate level of data protection, we will ensure your data is suitably protected at these companies through established measures. Unless otherwise stated, this is the choice of companies certified under the Privacy Framework Agreement or standard contractual clauses within the meaning of Article 46 (2c) GDPR, which can be found on the websites of the Swiss Federal Data Protection and Information Commissioner (FDPIC) and the EU Commission. 

Notes concerning the transmission of data to the USA
Some of the third-party service providers stipulated in this data privacy statement are based in the USA. For the sake of completeness, we would like to point out that users based in Switzerland or the EU are subject to surveillance measures by US authorities which generally allow the storage of all personal data from Switzerland or the EU which has been transmitted to the USA. This is done without differentiation, limitation or exception based on the objective pursued and without an objective criterion that makes it possible to restrict the access of US authorities to the data and their subsequent use for very specific, strictly limited purposes which justify interventions related to data access and use of the data. In addition, we would like to point out that in the USA there are no legal remedies for data subjects from Switzerland or the EU that would allow access to the data concerning you and to have it either rectified or erased. Further, there is no effective legal protection against the general access rights of US authorities. We explicitly point out this legal and factual situation to you in order for you to make an appropriately informed decision before consenting or objecting to the use of your data.

Changes to our data privacy policy

We reserve the right to change this data privacy statement in order to comply with the latest legal regulations or to implement changes to our services into the data privacy statement, e.g. when introducing new services. The new data privacy statement will then take effect the next time you visit our website.

Data privacy questions

If you have any data privacy questions, e-mail or write to us at:

Feuerring GmbH 

Tieftalweg 3 

6405 Immensee
Geschäftsführer: Andreas Reichlin und Beate Hoyer

Version 2023-09-01